8 Types of Advertising Business Owners Should be Utilizing

8 Types of Advertising Business Owners Should be Utilizing

As a business owner, it can be difficult to know which types of advertising you should be utilizing. With so many options out there – and the internet (and its marketing techniques) changing considerably with each year that passes – it can be hard to know...
Finding Your Brand’s Voice: Storytelling Marketing

Finding Your Brand’s Voice: Storytelling Marketing

Did you know that marketing has been around for thousands of years? With any exchange between buyers and sellers of purchased goods (even in ancient times), it’s human nature to use some form of marketing to make the sale. Take the Silk Road days where merchants...
What Makes a Brand Successful?

What Makes a Brand Successful?

What Makes a Brand Successful? Have you ever wondered what makes a brand successful? Let’s be honest, branding can be complicated.  With so many moving parts involved, consider branding as an ongoing, ever-evolving process rather than a “one time, upfront” deal. As...
The Power of Marketing to Gen Z

The Power of Marketing to Gen Z

There’s a new group of kids taking the digital world by storm. They live and breathe the online world and they’re not going anywhere—say hello to Generation Z. Some are already making waves (and money) thanks to social media and technology. Born around the mid-90s to...
Creative Agency vs. Digital Agency How do they differ?

Creative Agency vs. Digital Agency How do they differ?

Companies have been relying on creative agencies for decades, even before the advent of the internet. It was the job of the creative agency to deliver all the artwork, colors, and branding associated with a business using the artistic talent of the people it employed....
The 3 Different Types of Advertising Agencies

The 3 Different Types of Advertising Agencies

Are you handling your marketing like it’s an easy-breezy walk in the park? Or are you wandering through a never-ending maze of branding, responsive websites, A/B testing, analytics, conversion rates, inbound versus outbound marketing, KPIs, PPC, and SEO? We get it....
5 Reasons Why You Should Hire a Marketing Agency in Bend Oregon

5 Reasons Why You Should Hire a Marketing Agency in Bend Oregon

Why should you hire a marketing agency in Bend, Oregon? Good question: it’s one that we’re going to answer here. Marketing agencies are incredible things when you think about it. You get to focus on building your business while somebody else takes care of all the...
Why New Content for Your Website Fuels Your Content Marketing Strategy

Why New Content for Your Website Fuels Your Content Marketing Strategy

Your website is alive. It’s a living, breathing presence on the internet. So with any living entity, it needs regular care and attention to grow and thrive, right? Each update and tweak to your website contributes to its “aliveness.” New content shows the world that...
How to Recession-Proof Your Business

How to Recession-Proof Your Business

The great recession of our time peaked 10 years ago, but many are still feeling its wrath today. The truth is, if you’re running a business, turndowns are inevitable. The next looming recession is kinda like gravity—an invisible force, but we know it’s there. As the...
Understanding the Importance of the Customer Buying Cycle

Understanding the Importance of the Customer Buying Cycle

Understanding the Importance of the Customer Buying Cycle Before we commit to buying something in stores or online, we all go through a pretty similar decision-making process. Whether we consciously realize it or not, this process is happening in the background, and...