Why Social Media Marketing Matters

Why Social Media Marketing Matters

A few years ago, social media was this shiny new past time where no one really knew what they were doing. You could post on the fly or share anything that came to mind. Simpler times, right? But you can bet things have changed. If you haven’t jumped on the social...
The Importance of SEO

The Importance of SEO

It’s time to get real frank and honest here. We’re talking SEO frank and honest. Now if you’re thinking, “SEO wha? That’s like FOMO right?” or, “Is SEO the new CEO?” Nuh-uh, my friend. If you don’t have the slightest idea what SEO is, and the importance of SEO in...
Company For A Cause

Company For A Cause

Ever thought about why you started your business? In other words, what’s your business purpose? Your “why?” There are many reasons why someone would start a new business, and many business owners haven’t really spent time thinking about why they started their business...
Ready to get digital?

Ready to get digital?

How to modernize your marketing methods. Remember the good ol’ days when you could take out an ad in the local newspaper or Yellow Pages and have clients lining up around the block for your services? Those days are gone. Sorry. Nowadays it’s still possible to get a...
Holiday Cheer

Holiday Cheer

Not to blow an unwelcome horn in your ear but… Right at this moment, how holiday cheerful are you? Are you slammed out of your mind with last minute customer purchases or nervously looking at your cash flow as your seasonal work dried up? Is your company going to hit...
Don’t. Just don’t.

Don’t. Just don’t.

I hate to admit it, but I treat most sales people a bit like dirty Junk Mail. I give both a quick look over, a nod to where they came from and that’s it unless there is a hook or a look that makes me want to know more. Otherwise, give me a break! I am busy! I am too...
How to stay true to your brand

How to stay true to your brand

First of all, if you don’t know what you’re doing, get some help. When you wake up in the morning and put on knee high white socks and slip on your favorite sandals, that’s a NO. And you need a fashion guru pronto. Just because it is comfortable for you does not mean...
Are we trying too hard?

Are we trying too hard?

As the director of a small ad agency, I can say my team and I have seen a lot of this, a bunch of that and a fair amount in the middle.  Everyone wants to stand out, make their mark, differentiate.  Without knowing their objective, businesses launch themselves like...