Finding Your Brand’s Voice: Storytelling Marketing

Finding Your Brand’s Voice: Storytelling Marketing

Did you know that marketing has been around for thousands of years? With any exchange between buyers and sellers of purchased goods (even in ancient times), it’s human nature to use some form of marketing to make the sale. Take the Silk Road days where merchants...
What Makes a Brand Successful?

What Makes a Brand Successful?

What Makes a Brand Successful? Have you ever wondered what makes a brand successful? Let’s be honest, branding can be complicated.  With so many moving parts involved, consider branding as an ongoing, ever-evolving process rather than a “one time, upfront” deal. As...