Did you know that marketing has been around for thousands of years? With any exchange between buyers and sellers of purchased goods (even in ancient times), it’s human nature to use some form of marketing to make the sale. Take the Silk Road days where merchants...
What Makes a Brand Successful? Have you ever wondered what makes a brand successful? Let’s be honest, branding can be complicated. With so many moving parts involved, consider branding as an ongoing, ever-evolving process rather than a “one time, upfront” deal. As...
There’s a new group of kids taking the digital world by storm. They live and breathe the online world and they’re not going anywhere—say hello to Generation Z. Some are already making waves (and money) thanks to social media and technology. Born around the mid-90s to...
Your website is alive. It’s a living, breathing presence on the internet. So with any living entity, it needs regular care and attention to grow and thrive, right? Each update and tweak to your website contributes to its “aliveness.” New content shows the world that...
The great recession of our time peaked 10 years ago, but many are still feeling its wrath today. The truth is, if you’re running a business, turndowns are inevitable. The next looming recession is kinda like gravity—an invisible force, but we know it’s there. As the...
Understanding the Importance of the Customer Buying Cycle Before we commit to buying something in stores or online, we all go through a pretty similar decision-making process. Whether we consciously realize it or not, this process is happening in the background, and...
