Search Engine Optimization (SEO)

Let us help navigate your site to the top, using our expertise and proven website optimization techniques.

Why should you care about SEO?

Your website is oftentimes your store front, or how people get to know you. In fact, they might shop you there first before ever deciding to visit you in person. The number one way people arrive at your website is through a search on Google (80%), Bing or Yahoo. If you sell shoes and someone searches ‘red shoes’ the search engine will serve them the top 10 places they should visit for red shoes. (That is the first page of the organic search results). You know yourself – if you can find red shoes in those top first listings, why would you go to page two? And that is why Search Engine Optimization (SEO) matters. Essentially, we optimize your website and data in such a way that we make it easy for search engines to pick YOUR website to show. Search engines are smart. But with thousands of sites to choose from, a little help for that hardworking search engine makes your site much more accessible. (Read: more visits!)

Here is the breakdown of how we approach website optimization to help give your site the boost it needs.

Our Approach

SEO Goals and Objectives

  • We’ll learn about your current site, platform, objectives and baseline effectiveness.

  • We’ll benchmark SEO, social media and other key performance indicators using industry standards like Google Search Console, SEMRush, Moz and Ahrefs.

  • We’ll work with you to outline a meaningful path forward for SEO, scaling if necessary to accommodate your initial budget and increasing as your success grows.

  • We adhere to Google approved SEO tactics that provide immediate results as well as long-term steadiness in organic search results positioning.

  • We provide weekly or monthly ranking reports and complete transparency in our ongoing work.

  • We review Google Analytics and constantly adjust our approach as needed.

Website Audit

  • We’ll review the efficiency of your website both in desktop mode, as well as tablet or smartphone (mobile) devices.

  • Our team of SEO geeks (proud to be called such) will work on the on-page optimization that will enhance performance and search engine crawler results.

  • If necessary we may advise an upgrade of your site to allow it to be mobile responsive.

  • We will evaluate the strength of your domain name and provide guidance and advice.

  • We will evaluate your competitive landscape and determine a plan of action against your top three competitors.

Recommended Solutions

  • Upon reviewing all the metrics, and establishing the prime set of keywords with the best competitive advantage, we will begin the off-page and on-page optimization of your site.

  • Certain copy projects such as writing blogs or working on social media may be required of you unless you plan to hire our team to do so on your behalf, which we will gladly do.

  • We’ll focus on the data and analytics.

  • We’ll assess conversions and improvent options.

  • Backlinking and articles are part of the equation.

Mobile Seo Audit

Mobile SEO Scores

We provide scores on several criteria to help determine where we can improve your mobile friendliness.

  • Mobile Friendliness 100%
  • Mobile Speed 73%
  • Overall Score 59%

Improvement Strategy

Once we determine your scores, we can begin to figure out where your site is lacking and provide suggestions on how to improve those areas.

Example Recommended Solutions

  • Optimize images

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content

  • Leverage browser caching

  • Minify CSS

Desktop Seo Audit

Desktop Speed Scores

%

Page Speed

Fully Loaded Time (seconds)

Desktop SEO Scores

We provide scores on several criteria to help determine where we can improve your desktop SEO performance.

  • Desktop Friendliness 100%
  • Desktop Speed 73%
  • Overall Score 59%

Improvement Strategy

Once we determine your scores, we can begin to figure out where your site is lacking and provide suggestions on how to improve those areas.

Example Recommended Solutions

  • Optimize images

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content

  • Leverage browser caching

  • Minify CSS

Research Phase

During the research phase, we explore your target demographics and how your keywords speak to those people. We also explore variables of those keywords or queries so that we understand the volume of searches (and the level of competitiveness) for specific words, and run those against other similar queries where the competition might be less while producing better results. In other words, better to run a race with only 10 people, than run a marathon with 5000. You’re just going to get a better placement!

Search Intent is the how and why someone is looking for information or services you provide. This is very important on how we target your content and tie it into the buyer’s journey. Knowing what the searcher will type into the search engine greatly improves our chances to serve their intent, and very small variations in keywords and keyword combinations can mean real changes in searcher intent. That’s a critical part of how content and SEO work well together.

Multi-visit buyer journeys: The competitive landscape now demands that we optimize for a multi-visit buyer journey, that we don’t just consider a single visit in our conversion path or in our optimization path. That also means we consider the queries someone might perform as they come to – and come back – to your site. Basically, leading the buyer from one piece of information to another with informational keywords to transactional keywords as they perform their searches.

Keywords

Avg. Monthly Search

Competition

Sea side

10-100

High

Ocean

10-200

High

Surf

50-300

Medium

Beach

10-150

Medium

“The Z’Onion SEO team is incredible. The first month we worked on SEO they took me from page 6 (position 57) to page 1 position 7. They helped inform the right key words and queries, measured search volumes against those key words to make sure I wasn’t wasting money and got straight to work.”

 

Carlos Simpson, Deschutes Roofing in Bend, OR

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